Best Drugstore Makeup Products 2025 Under $10, Expert Tested

Author By Glozine Staff
Updated :Jan 23, 2025
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When it comes to achieving a flawless makeup finish, it’s not always necessary to reach for the most expensive products on the high-end beauty counters.

Drugstore makeup has come a long way in recent years – the quality, variety, and innovative formulations now rival many luxury brands, making them an affordable, yet powerful alternative.

From vibrant eyeshadows to long-lasting lipsticks, to skin-loving foundations, drugstore makeup is a treasure trove of hidden gems. This document aims to guide you through the best drugstore makeup products, considering their performance, ingredient quality, and value for money.

Read on to discover how you can elevate your beauty routine without breaking the bank.

Our Best Picks

01

Covergirl Trueblend Matte Made Liquid Foundation

01

Best Drugstore Foundation

Covergirl Trueblend Matte Made Liquid Foundation

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Name of the Product:

CoverGirl TruBlend Matte Made Liquid Foundation

Price:

$10 on Amazon, $14 on ULTA, and available on CoverGirl.com

Rating:

4.5/5.0

Key Ingredients:

Not explicitly mentioned

Recommended Use For:

This foundation is recommended for anyone seeking a matte finish, particularly in spring or summer. It is suitable for those desiring medium to full coverage, oil control, and pore minimization.

Pros and Cons

  • Extensive shade range
  • Lightweight feel on the skin
  • Long-lasting for at least eight hours
  • Slight makeup transfer

Bottom Line

The CoverGirl TruBlend Matte Made Liquid Foundation is a quality drugstore option offering a broad range of shades and good coverage without feeling heavy. It also helps control oil production, making it a good choice for warmer weather.

02

Maybelline Superstay Liquid Lipstick

02

Best Drugstore Matte Lipstick

Maybelline Superstay Liquid Lipstick

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Name of the Product:

Maybelline SuperStay Liquid Lipstick

Price:

$10-$11

Rating:

4.3/5.0

Key Ingredients:

Not specified in the provided content

Recommended Use For:

For those who love matte lips but dislike using traditional lipstick. This liquid matte from Maybelline is easy to use and can be applied even on a moving bus.

Pros and Cons

  • Extensive shade range
  • Long-lasting
  • Easy to apply
  • Creates buildable pigment
  • Smooth texture
  • So long-lasting that it can sometimes be hard to remove

Bottom Line

The CoverGirl TruBlend Matte Made Liquid Foundation is a quality drugstore option offering a broad range of shades and good coverage without feeling heavy. It also helps control oil production, making it a good choice for warmer weather.

03

NYX Professional Makeup Can't Stop Won't Stop Contour Concealer

03

Best Concealer Overall

NYX Professional Makeup Can’t Stop Won’t Stop Contour Concealer

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Name of the Product:

NYX Professional Makeup Can’t Stop Won’t Stop Contour Concealer

Price:

Amazon: $7 Ulta: $10 Target: $9

Rating:

4.3/5.0

Key Ingredients:

The document doesn’t provide specific key ingredients, but states that the concealer is “packed with hydrating ingredients.”

Recommended Use For:

The concealer is ideal for covering blemishes and illuminating beneath the eyes. It’s particularly effective for those with dry under-eye areas due to its creamy formula. It’s also beginner-friendly as it blends seamlessly into the skin.

Pros and Cons

  • Offers an extensive shade range.
  • Long-lasting and waterproof.
  • Sets quickly, so needs to be blended fast.

Bottom Line

The NYX Can’t Stop Won’t Stop Contour Concealer is an excellent multi-tasking addition to any makeup collection, catering to both blemish coverage and under-eye illumination needs.

Recommended Use For:This foundation is recommended for anyone seeking a matte finish, particularly in spring or summer. It is suitable for those desiring medium to full coverage, oil control, and pore minimization.

04

Neutrogena Hydrating concealer

04

Best Hydrating Drugstore Conclear

Neutrogena Hydrating concealer

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Name of the Product:

Neutrogena Hydro Boost Hydrating Concealer

Price:

View on Amazon – $17, View on Target – $15, View on Walmart – $14

Rating:

4.3/5.0

Key Ingredients:

Hyaluronic Acid

Recommended Use For:

Ideal for under-eye application, covering skin issues without a heavy makeup look. Suitable for mature skin due to its moisturizing texture and ability to not settle in fine lines.

Pros and Cons

  • Extremely hydrating
  • Provides a natural finish
  • Minimizes creasing and caking
  • Limited shade range
  • Not cruelty-free

Bottom Line

Neutrogena fuses skincare with makeup in this concealer, providing a solution for those who seek to cover various skin issues without looking heavily or overly made up. The hydrating formula ensures it does not crack or dry up, making it ideal for mature skin.

05

Essie Nail Polish

05

Best Drugstore Nail Polish

Essie Nail Polish

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Name of the Product:

Essie Nail Polish

Price:

$9 (at Amazon)

Rating:

4.5/5.0

Key Ingredients:

nitrocellulose that is dissolved in a solvent ethyl acetate

Recommended Use For:

Long-lasting, shiny, and chip-free nail color.

Pros and Cons

  • Stays shiny
  • Doesn’t streak
  • Long-lasting
  • Limited Longevity
  • Consistency Variation
  • Limited Color Payoff

Bottom Line

The CoverGirl TruBlend Matte Made Liquid Foundation is a quality drugstore option offering a broad range of shades and good coverage without feeling heavy. It also helps control oil production, making it a good choice for warmer weather.

Is Drugstore Makeup Good as Compared to High-End Makeup?

When comparing drugstore makeup to high-end brands, it’s important to note that these two categories can often provide similar results. Many drugstore makeup products can help achieve the same look as their high-end counterparts, and you can frequently find excellent alternatives or “dupes” for luxury makeup items at the drugstore.

Some drugstore products are even produced in the same factories as high-end makeup. For instance, Maybelline, which shares manufacturing facilities, offers comparable lip color products. However, differences in quality can still exist. Certain high-end products, such as eyeshadow palettes, might deliver superior longevity and pigment payoff than their drugstore versions.

Therefore, while drugstore makeup can be an excellent, cost-effective alternative, high-end makeup brands sometimes provide a higher level of quality.

Who Is It For?

The Drugstore Makeup is for individuals who are seeking to elevate their beauty routines without incurring high costs. It is for those who are interested in affordable drugstore makeup products that deliver high-quality performance.

Additionally, this guide can also benefit people who are new to makeup and looking for cost-effective products to start with, as well as individuals with specific needs such as oil control, pore minimization, long-lasting matte lipstick, and hydrating concealers. It also caters to mature skin types, offering product options that provide coverage without settling into fine lines.

Overall, this makeup guide is for anyone who values performance, affordability, and quality in their beauty products.

What To Look In Drugstore Makeup?

When shopping for drugstore makeup, there are a few key elements to consider. First, look for well-reviewed products. Reviews can provide insights into the product’s performance before you make a purchase.

Most drugstores, such as CVS, Rite Aid, and Target, offer return policies on beauty products if they do not meet your expectations. Second, consider drugstore brands for your everyday staples, especially if you frequently run out of a certain product.

Many drugstore options perform just as well, if not better, than their pricier counterparts, making them a cost-effective choice. Third, if you’re looking to experiment with bold colors or trending effects, drugstores offer a wide range of on-trend hues at affordable prices.

Lastly, drugstore foundations often have a broad selection of shades and undertones to match every skin tone, making them an inclusive choice.

How We Researched?

In our pursuit of identifying the top drugstore makeup products, our team embarked on an intensive research process. This included countless hours spent exploring and reviewing numerous products available on the market.

We prioritized key characteristics, such as formula, shade range, quality, design, texture, and wearability. Furthermore, we took into account how these products held up throughout the day.

Not only did we rely on our evaluations, but we also considered reviews and feedback from customers and trusted sources to ensure a balanced and comprehensive assessment.

This meticulous research process allowed us to distill our findings into the curated list of top-rated makeup picks presented.

conclusion

Conclusion

In conclusion, the ever-evolving world of drugstore makeup offers a plethora of options for beauty enthusiasts on a budget. With advancements in formulations and the range of products offered, drugstore makeup brands have indeed raised the bar in recent years, posing as formidable competitors to their high-end counterparts.

Whether you’re in search of a foundation with an extensive shade range like CoverGirl’s TruBlend Matte Made Liquid Foundation, a long-lasting lipstick like Maybelline’s SuperStay Liquid Lipstick, or a hydrating concealer like Neutrogena’s Hydro Boost Hydrating Concealer, the drugstore aisle has got you covered.

Don’t forget to consider the Essie Nail Polish for a lasting, chip-free manicure. Remember, a high price tag does not always guarantee superior quality, and with the right knowledge, you can discover affordable products that do not compromise on performance or results. Happy beauty shopping!

Frequently Asked Questions (FAQs)

Q. What is the best drugstore foundation?

A. The CoverGirl TruBlend Matte Made Liquid Foundation is considered the best drugstore foundation.

Q. Which drugstore lipstick has the best staying power?

A. Maybelline SuperStay Liquid Lipstick is noted for its long-lasting wear.

Q. Is drugstore makeup as good as high-end makeup?

A. While some drugstore products can rival high-end brands, the overall quality can vary, with some high-end products offering superior longevity and pigment payoff.

Q. What is the best drugstore concealer?

A. The NYX Professional Makeup Can’t Stop Won’t Stop Contour Concealer is rated as the best overall concealer.

Q. What is the best hydrating concealer at drugstores?

A. The Neutrogena Hydro Boost Hydrating Concealer is recommended for its hydrating properties.

Q. Which drugstore nail polish is the best?

A. Essie Nail Polish is considered the best drugstore nail polish.

Q. Who is the target audience for drugstore makeup?

A. Drugstore makeup is perfect for those seeking quality beauty products at affordable prices, beginners in makeup, and individuals with specific needs like oil control or hydrating concealers.

Q. What should I look for when buying drugstore makeup?

A. Consider well-reviewed products, brands for everyday staples, and a wide range of hues for experimentation. Also, look for inclusive shade ranges in foundations.

Q. Is drugstore makeup suitable for mature skin?

A. Yes, products like Neutrogena Hydro Boost Hydrating Concealer are suitable for mature skin as they provide coverage without settling into fine lines.

Q. How was the research for the best drugstore makeup conducted?

A. The research included exploring and reviewing numerous products, considering their formula, shade range, quality, design, texture, and wearability, as well as customer reviews and feedback.